A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Jeep Cherokee, Amazon.com, or Google.Each of these three (3) companies (Jeep Cherokee, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company’s Website, the course textbook, and other online sources.I choose Amazon Click here to download the required template.Submit the completed template via the Assignment 2 submission link.AmazonHistoryAmazon.com, (NASDAQ: AMZN) is an American e-commerce company based in Seattle, Washington. Founded in 1994 by Jeff Bezos, and launched in 1995, Amazon.com began as an online bookstore before diversifying its product lines by adding VHSs, DVDs, music CDs, MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and more. Amazon has since established separate websites in Canada, the United Kingdom, Germany, Austria, France, China, and Japan.Since starting out in his garage in Bellevue, Washington, Jeff Bezos has gone on to form one of the greatest ecommerce sites the internet has ever seen.
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Based on what youve learned so far in this course, regarding the 5 Cs, 4Ps, and
STP, complete the assessment questions below. Submit the completed template in
the Week 10 assignment submission link.
Company/Brand Selected (Jeep Cherokee Automobiles, Amazon, or Google):
Who are the current customers/users? Include information related to
demographics, psychographics and buying behavior, price sensitivity, customer
satisfaction and loyalty.
For example: You could include information such as whether the brand is trying
to appeal to a certain social or cultural group and how customers perceive the
product/brand. Its also possible to include demographic information related to:
age, educational attainment, geographic area, gender, race, employment status
and/or home ownership. Additionally, you can discuss psychographic information
which includes those attributes that relate to personality, values, attitudes,
interests, or lifestyles of people. This area is also related to situational
life stages as well as customer beliefs, and how customers want to see
themselves and be perceived. Some examples of psychographic groups include video
gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle
stages include: retirees, new homeowners, college students and new parents. Be
aware that some products/brands may appeal to a wider customer base than others.
What do the customers buy/use?
What changes can the company/brand expect in the future? How can the
company/brand better serve its customers? Include information about potential
opportunities and threats.
For example, you could include information about the current demand for the
product/brand, and how it is changing or has changed including possible
variations or modifications in the future. You may also determine/discuss if the
brand/company can take advantage or has taken advantage of the changes. Its
also possible to consider and talk about whether the product/brand is a less
expensive substitute, perhaps, or maybe a product/brand that is easier to use
with more features.
[This is what the brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today. What
does the company/brand do well and not so well at this very moment?
[This is what the company/brand needs to become.]
How can the company/brand improve its weaknesses and maintain or grow its
strengths? Suggest how the company/brand can improve upon the things it does
well and not so well.
Define the current business environment. Include information about political,
legal, economic technological and societal factors that may influence sales.
For example: You could perhaps discuss the current trends and conditions for
this Industry and for the brand. Its possible to include information about how
the Economy affects this industry. This could include changes in income: are
people losing jobs, or getting paid more? Changes in spending habits could be
considered as well. Other factors such as use of public transportation and
shopping online may also be relevant. Whether or not the product is high-tech,
or state-of-the-art can be also be included in describing the context. For
example, are there other companies producing new versions of the product? Is the
market changing quickly? How is technology affecting this product or service?
Are there any new laws that may affect the brand?
Define the business partnerships. Does the company/brand have any current
partnerships? What other company/brand may be a good partner for them?
Who are the main competitors?
Based upon the analysis you just completed in this worksheet, what are three (3)
key recommendations that you could pass along to Management regarding the future
direction of the company you selected?
1. [Insert response]
2. [Insert response]
3. [Insert response]
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MKT 100 Assignment 2 1156 (8-14-2015)Page 1 of 3
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