Strategic Plan Part II: SWOTT Analysis

I have attached my previous weeks assignment that this one will be built on.Purpose of Assignment Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division. Assignment Steps Resources: Strategic Planning Outline and Week 3 textbook readingsConduct an internal and external environmental analysis for your proposed new division and its business model.Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table. Include the SWOTT table in your submission.External forces and trends considerations:Industry ChangesLegal and regulatoryGlobalEconomicTechnologicalInnovationSocialEnvironmentalCompetitive analysisInternal forces and trends considerations:StrategyStructuresProcesses and systemsResourcesGoalsStrategic capabilitiesCultureTechnologiesInnovationsIntellectual propertyLeadershipCompose a maximum of 1,400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:Identify economic, legal, and regulatory forces and trends.Critique how well the organization adapts to change.Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.Discuss the primary internal organizational considerations for the development of a strategic plan.Identify the major issues and/or opportunities the company faces based on your analysis. Format your assignment consistent with APA guidelines.
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At American Family Insurance Group, they know that they must be as agile as the cheetah in order to
thrive in the currently very competitive insurance environment. Their unique culture has enabled them
to quickly chase down new opportunities, adapt to new products and services to best market demands.
That is why American Family Insurance Group is currently developing a new plan offering affordable
insurance rates for new drivers under the age of 18. Many parents grumble about the high cost of
adding their new driver to their current insurance policy. There are many risk that drive the high cost of
adding new drivers. American Family Insurance group is going to provide a 3 month class for a
reasonable price that upon completion offers a discounted rate for adding new drivers. This class in
theory will help the new drivers become more aware of the various risk and dangers of the road by
offering simulated situations and teaching the new drivers how to react in those circumstances. By
repeatedly doing so it will become an instinctive reaction producing more responsible young drivers.
Social responsibility, as applied to American Family Insurance Group?s business behavior, balances
strategic actions to benefit shareholders against the duty to be a good corporate citizen. The managers
must display a social conscience in operating the business and specifically take into account how
management decisions and company actions affect the well-being of employees, local communities, and
society at large.
In conclusion, the drive to be the best has made American Family Insurance Group one of the largest
and most respected independent insurance intermediaries in the nation, with over 5,400 employees, 69
years of continuous and annual sales approaching $1 billion. In order to survive, the Cheetah is always
looking for its next meal. Like the Cheetah, American Family Insurance Group is always looking for way
to grow and survive. Targeting new drivers is American Family Insurance Groups new endeavor.

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