strategy development (Starbucks integrated sys)

Based on Starbucks integrated system. Pls follow the rubric.In Module Two, you will submit a strategy development paper.Prompt: This paper will be composed of two parts:Part I: State your overall company strategy to support the business goal of your chosen business opportunity in technical terms such as pricing, differentiation, and responsiveness.Part II: Provide an initial demand forecast for your product/service for the first six months of operation. Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting.
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Module Two Short Paper Guidelines and Rubric
In Module Two, you will submit a strategy development paper.
Prompt: This paper will be composed of two parts:
Part I: State your overall company strategy to support the business goal of your chosen business opportunity in technical terms such as pricing, differentiation,
and responsiveness.
Part II: Provide an initial demand forecast for your product/service for the first six months of operation. Discuss the technical rationale for your forecasting
method and why it is better than other methods of forecasting.
Specifically, the following critical elements must be addressed:
•
•
•
Clearly explain your company’s strategy to support the business goal of your chosen business opportunity in technical terms such as pricing,
differentiation, and responsiveness.
Provide an initial demand forecast for your product/service for the first six months of operation.
Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting.
Guidelines for Submission: This short paper should adhere to the following formatting requirements: It is submitted as a Word document, 1 to 2 pages (not
including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. All APA citations should reference the course
text and at least two additional resources.
Critical Elements
Company’s Strategy
Demand Forecast
Technical Rationale
Proficient (100%)
Clearly explains company’s strategy to
support business goal and provides
detailed technical terms
Provides initial demand forecast for
product/service for six months
Discusses the technical rationale for
forecasting method and provides
explanation of why it is better
Needs Improvement (75%)
Clearly explains company’s strategy to
support business, goal but lacks
detailed technical terms
Provides initial demand forecast for
product/service for less than six
months
Discusses the technical rationale for
forecasting method, but does not
explain why it is better
Not Evident (0%)
Does not explain company’s strategy
Value
30
Does not provide initial demand
forecast
30
Does not discuss the technical
rationale for forecasting method
30
Articulation of Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors related
to citations, grammar, spelling,
syntax, or organization that
negatively impact readability and
articulation of main ideas
Submission has critical errors related
to citations, grammar, spelling,
syntax, or organization that prevent
understanding of ideas
Total
10
100%

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