This project about “Club Med Resort”.

This project builds on your previous work in your Brand Analysis papers. You will be evaluating the brand?s marketing communications methods and creating a few of your own. Please follow the specific instructions below. Use the subject headings below as your headings, but do not copy and paste the instructions. Use MLA format and in-text citations.
Describe all of the different marketing
communications methods that your brand uses currently. For each method, provide
details and examples, and identify the type (advertising, direct response,
sales promotion, online marketing, event/experience marketing, mobile
marketing).
hosp3075_marketing_communications_strategy_project.docx

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This project builds on your previous work in your Brand Analysis papers. You will be evaluating the
brand?s marketing communications methods and creating a few of your own.
Please follow the specific instructions below. Use the subject headings below as your headings, but do
not copy and paste the instructions. Use MLA format and in-text citations.
Existing Marketing Communications
Describe all of the different marketing communications methods that your brand uses currently. For
each method, provide details and examples, and identify the type (advertising, direct response, sales
promotion, online marketing, event/experience marketing, mobile marketing).
New Marketing Communications
Create three new marketing communications methods as described below, to round out the brand?s
Integrated Marketing Communications (IMC) strategy.
1. Experience Marketing: Design an experience marketing campaign for your brand. (Review
Chapter 5 for ideas.) Describe it in detail. Also identify the target market, and explain what your
brand resonance goal is for the target market (Chapter 3).
2. Secondary Brand Association: Design/create a new secondary brand association. (Review
Chapter 7 for ideas.) I?m not giving you a budget limit, so be bold! Describe it in detail, and
explain how you will communicate the association to your customers. Also identify the target
market, and explain what your brand resonance goal is.
3. Your Choice: Design/create another marketing communication method for your brand. Identify
the type (advertising, sales promotion, or one of the others). Describe it in detail, and explain
why your idea is a strong addition to the company?s IMC and how it will build brand equity. Also
identify the target market, and explain what your brand resonance goal is.
Works Cited
Please use MLA format for your Works Cited page.

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