Understanding Marketing and Customer Relationships

Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Assignment Steps Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. Develop a 1,050-word response to the following using the scenario above:Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library. Format your paper consistent with APA guidelines.
wk1_gg_mkt421_understanding_marketing_and_customer_relationships.doc

Unformatted Attachment Preview

Don't use plagiarized sources. Get Your Custom Essay on
Understanding Marketing and Customer Relationships
Just from $13/Page
Order Essay

Understanding Marketing and Customer
Relationships Grading Guide
MKT/421 Version 16
Marketing
Copyright
Copyright © 2017 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and
Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product
names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement,
sponsorship, or affiliation.
Understanding Marketing and
Customer Relationships Grading
Guide
MKT/421 Version 16
Edited in accordance with University of Phoenix® editorial standards and practices.
Individual Assignment: Understanding Marketing and Customer Relationships
Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is
essential to helping organizations grow and achieve their goals. This assignment defines marketing, the
customer value proposition, and creating mutually beneficial relationships between the organization and target,
as well as applies these concepts to the student to create a personal brand.
Resources Required
Instructor Policy
Welcome Letter
Week 1 textbook reading
Week 1 video
American Marketing Association Website
University Career Center: Crafting Your Image
Grading Guide
Content
Send me a private message within the online
classroom answering the following questions
about the posted instructor policy and
welcome letter found within the “Instructor
Announcements” in the online classroom
1. What two things do I provide you as a
foundation for knowing what I expect from
written assignments?
2. How do I grade team assignments?
3. What two things are required in team
communication?
Provided a definition of marketing from the
American Marketing Association. Defined the
customer value proposition. Discussed the
differences between the marketing process
and advertising, the goals of creating a strong
customer value proposition, and the unique
relationship that exists between company and
customer.
Used student?s workplace, a company he/she
would like to work for, or an entrepreneurial
vision and applied the concepts of the
customer value proposition and relationship
marketing to their operations. Introduced who
the company, or business idea is and what
Met
Partially
Met
Not Met
Comments:
2
Understanding Marketing and
Customer Relationships Grading
Guide
MKT/421 Version 16
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
3
#/3
Partially
Met
Not
Met
Comments:
they do. Provided examples that demonstrate
how the company uses these concepts
successfully. Answered: Are there any ways
they can improve in these areas? How?
Determined how student?s own personal
brand links to the organization?s customer
value proposition. Discussed ways student
can integrate a customer value proposition
and use relationship marketing to position
yourself the best. Shared examples to
illustrate student?s thoughts and reasoning.
Cited a minimum of two peer-reviewed
sources with at least one coming from the
textbook, the Week 1 video, or the University
Library.
The paper is 1,050 words in length.
Writing Guidelines
Organization
The tone is appropriate to the content and
assignment.
The introduction provides a sufficient
background on the topic and previews major
points.
Paragraph transitions are present, logical, and
maintain the flow throughout the paper.
The conclusion is logical, flows from the body
of the paper, and reviews the major points.
Mechanics
The paper?including tables and graphs,
headings, title page, and reference page?is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Sentences are complete, clear, and concise.
Met
Comments:
3
Understanding Marketing and
Customer Relationships Grading
Guide
MKT/421 Version 16
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Total
Available
Total
Earned
2
#/2
5
#/5
4

Purchase answer to see full
attachment

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency

Order your essay today and save 15% with the discount code ESSAYHELP