understanding marketing and customers

attached is a document with the 3 papers i need help writing. need to have these by 6th of January
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Papers I need written
1) Distribution Channel Article Review
Scenario: You work for a newly formed sports apparel company and your manager has requested
that you help the company decide on the best distribution strategy to use for its products. You have
begun research on the strategies and methods available by reviewing relevant articles on the topic.
Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning
behind your conclusion.
Select an article from the University Library that is less than five years old on the role of distribution
channels in marketing.
Compose a 1,050-word article review covering the following:
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•
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Define what a distribution channel is and discuss why it is important to the marketing
process.
Discuss the differences between direct and indirect distribution channels.
Introduce the article and its author(s), and give a brief summary of its core message(s).
Analyze the relationship that distribution channels have to maintaining a satisfied target
market.
Compare and contrast the similarities and differences in distribution strategies for online
versus brick and mortar businesses. Use examples from a company you admire or your own
work life examples to illustrate your points.
Recommend distribution strategy(is) for the company, and explain the reasoning that led you
to conclude this was the best solution.
2) Signature Assignment: The Entrepreneurial Marketing
Manager
Scenario: Imagine you are an entrepreneur launching a business planning to operate both
domestically and abroad. You are currently developing your marketing plan and strategies.
Develop a 1,050-word analysis addressing the following:
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Describe your organization’s mission, vision, and values.
Explain how these values will be aligned to your own personal brand identity, ethics, and
values when doing business, planning strategies, and solving problems.
Discuss at least two concepts from class that are elements of a marketing plan and are
important tools to your entrepreneurial business’ success. Discuss how the concepts help
align the organization’s values with your values. Explain the reasoning leading to these
conclusions.
Select two of the following departments and explain marketing’s role in coordinating their
distinct functions:
o Distribution
o Customer Service
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o
o
o
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Advertising and Public Relations
Research and Design
Sales
Operations or Manufacturing
Compare and contrast how culture is likely to impact domestic marketing strategies versus
what the company may encounter when doing business abroad such as cultural norms,
economics, politics, and legal systems.
Explain the actions the company can take to ensure that it evolves with the target at home
and the countries it does business in.
Discuss any emerging marketing trends that may affect your business.
3) Understanding Marketing and Customer Relationships
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You
have decided to either seek a promotion at your current work, explore new career opportunities, or
open your own business, and are using your marketing knowledge to position yourself for career
growth.
Develop a 1,050-word response to the following using the scenario above:
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Provide a definition of marketing from the American Marketing Association.
Define the customer value proposition.
Discuss (a) the differences between the marketing process and advertising, (b) the goals of
creating a strong customer value proposition, and (c) the unique relationship that exists
between company and customer.
Using your workplace, a company you would like to work for, or an entrepreneurial vision,
apply the concepts of the customer value proposition and relationship marketing to its
operations. First, introduce what the company or business idea is and what it does. Second,
provide an example that demonstrates how the company successfully uses the customer
value proposition concept, and third, provide an example that demonstrates how the
company successfully uses the relationship marketing concept. Are there any ways they can
improve in these areas? How?
Determine how your own personal brand links to the organization’s customer value
proposition. Discuss at least two ways you can integrate a customer value proposition and
use relationship marketing to position yourself the best, and explain your thoughts and
reasoning.

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