Unit 1 Assignment Customer Sales and Loyalty

Assignment: Integrated Marketing Communications in ActionOverview:Integrated Marketing Communications (IMC) is an integral part of marketing success for any company. You practiced applying IMC concepts in your Discussion. Now you will select a company of your choice to provide an original definition and an example of IMC.One great example of IMC is the Coca Cola™ Company and the names and slogans on their bottles. By using this in all of their MARCOM information they are showing the consistency of the message.They are following the five key features of IMC:Customer focusedUsing all touch pointsConsistency and single voiceRelationship buildingAffecting customer behaviorChecklist:Provide an example of a company that uses integrated marketing communications.Discuss the primary tools of marketing communication from table 1-1 that are used for IMC for this company.Describe specifically how the company uses the five key features of IMC (table 1.2) in a 2–3 page paper in APA format and APA citation style with an additional title and references page.

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Unit 1 Assignment
Grading Rubric
Points Earned
Points are based on
correct and thorough
responses to the
checklist items using
critical analysis.
? Discuss the primary
tools of marketing
communication from
table 1-1 that are
used for IMC for your
chosen company that
uses IMC.
? Describe specifically
how the company
uses the five key
features of IMC (table
Correct spelling and
grammar in a 2–3 page
paper with an
additional title and
references page in
APA format and citation
Total Points
points total: 45
Total Points

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