Walmart Research Plan

*************I have attached my beginning proposal and Literature review. Please use this a guide.**************In a previous module, you began developing your research plan/proposal, and now it is time to expand upon, perfect, and finalize your research plan by identifying:research methodologyinvestigative questionsmeasurement questionsmeasurement scale(s)likely participantspotential for errorshow you will compensate for or explain errorsYour final research plan should include key elements from your initial research plan/proposal submitted in an earlier module, and should mostly be written in paragraph form (use bullet points or a numbering system for the measurement questions). You do not have to include your full literature review, though it is a good idea to refer to and include aspects from the literature review that informed your research plan. Your plan should be aim to be approximately two pages; your plan may be longer depending on the demands of your research project.

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RUNNING HEAD: Research Plan
Research Plan (Module 02)
RUNNING HEAD: Research Plan
Research Plan
The company that I chose for potential improvement is Wal-Mart. I feel that WalMart’s customer service is very poor. Every time I walk in there it does not seem like the
employees are happy to work there and thus affects the customer service. So what I would like
to accomplish in this research is to find out: Why Wal-Mart employees always seem unhappy
to be at work? Does it affect the customer service at the company?
Methods of Research
The methods of research I intend to utilize for this project are as follows:
Case Studies – I will research online reviews of former and current employees to
determine if I can figure out why they are unhappy. This will consist of both
qualitative and quantitative research.
Content Analysis/Documentation Review – I will attempt to find company documents
to verify the reviews I read and the interviews I do. Maybe the benefits are not good
enough to give reason to why the employees do not seem happy. This will also consist
of qualitative and quantitative research.
Interviews- I plan to interview a couple of Wal-Mart employees that I know personally
and get their reasons why they are unhappy/happy. This will be qualitative research
because I will be collecting data from the employees.
RUNNING HEAD: Research Plan
Some of the variables that I need to account for are: Happy Employees,
Misinformation in company documents, unhappy employees that have never been happy at a
place of employment.
RUNNING HEAD: Research Plan
Resource Review
The link above is from the Wal-Mart website and it explains what it is like, in WalMart’s eyes, to work for the company. It explains a very broad overview of the some the
benefits that you receive when you are hired on as a Wal-Mart employee. It then goes in to
explain the company culture from a corporate perspective and what the values and behaviors
that the company wants to portray to future and current employees. Last but not least it gives
the potential applicant some statistics about employment at Wal-Mart. It is like the companies
brag sheet.
The article above is referencing Wal-Mart’s attempts to silence those who speak out
about changes that Wal-Mart needs to make. Wal-Mart employees from around the world
protested about the negative impacts that the silencing is having on their families, the
economy, and the company’s bottom line. It also goes on to state how much profits Wal-Mart
is taking in and how much its paying its corporate executives, and the wage gap that the
company has.
RUNNING HEAD: Research Plan
This article talks about how Wal-Mart cut healthcare coverage for employees and the
fight to make Wal-Mart change it health policy. The company claims that it can afford decent
health coverage, but the family who has made their fortune from the work of Wal-Mart
employees spends huge sums of money on things like the Crystal Bridges Museum of Art.
Here is the leading job site website in the country right now, Here
employees and former employees can review the company and comment about their job.
When doing the research and reading the reviews I was surprised to find that out of 118,527
reviews that Wal-Mart received a 3.6 star rating out of 5 stars. I don’t think that it is that bad
considering the amount of reviews left.
RUNNING HEAD: Research Plan
Making change at walmart urges walmart to restore cuts in health care for
employees. (2011). Professional Services Close – Up, Retrieved from
Making change at walmart: Walmart worker protests spread globally. (2012).
Professional Services Close – Up, Retrieved from
Walmart. (n.d.). Retrieved November 26, 2017, from
Working at Walmart. (n.d.). Retrieved November 26, 2017, from
RUNNING HEAD: Research Plan

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