write a case study analysis that focuses on the communication strategy of an organization

For this assignment you will write a case study analysis that focuses on the communication strategy of an organization of your choice.In this assignment you will need to a -summarize the communication strategy of your chosen organization, b-analyze the communication strategy of your chosen organization, and c-explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.
percourse_vi.pdf

vi_case_study_pdf.docx

Don't use plagiarized sources. Get Your Custom Essay on
write a case study analysis that focuses on the communication strategy of an organization
Just from $13/Page
Order Essay

Unformatted Attachment Preview

BBA 2026, Organizational
Communication
Course Syllabus
Course Description
A study of the communication process as it pertains to modern organizations from the perspectives of various
organizational members. Topics include elements of the communication process, responsibilities of communicators at
various levels, methods of verbal and nonverbal communication in organizations, factors that affect intercultural
communication, role of organizational culture, and strategies to manage conflict.
Course Textbook
No physical textbook is required; resources are integrated within the course.
Course Learning Outcomes
Upon completion of this course, students should be able to:
1.
2.
3.
4.
5.
6.
7.
8.
Determine communication processes that guide organizational behavior.
Employ communication techniques for effective strategic planning.
Explain communication techniques that improve employee trust and engagement.
Relate effective communication techniques to public relations and marketing.
Recommend communication techniques that are effective in managing conflict.
Integrate strategies of communication for managing organizational performance.
Summarize the differences in communication styles of managers vs. leaders.
Create a communication strategy that fosters change and innovation.
Credits
Upon completion of this course, the students will earn three (3) hours of college credit.
Course Structure
1. Study Guide: Each unit contains a Study Guide that provides students with the learning outcomes, unit lesson,
required reading assignments, and supplemental resources.
2. Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge
students should gain upon completion of the unit.
3. Unit Lesson: Each unit contains a Unit Lesson, which discusses lesson material.
4. Reading Assignments: Each unit contains Reading Assignments from outside resources. Presentations are
provided in each unit’s study guide.
5. Suggested Reading: Suggested Readings are listed in the study guides for Units I-III and V-VII. Students are
encouraged to read the resources listed if the opportunity arises, but they will not be tested on their knowledge of
the Suggested Readings.
6. Learning Activities (Non-Graded): These non-graded Learning Activities are provided to aid students in their
course of study.
7. Unit Assessment: This course contains one Unit Assessment, one to be completed at the end of Unit I.
Assessments are composed of written-response questions.
8. Unit Assignments: Students are required to submit for grading Unit Assignments in Units II-VIII. Specific
information and instructions regarding these assignments are provided below. Grading rubrics are included with
each assignment. Specific information about accessing these rubrics is provided below.
BBA 2026, Organizational Communication
1
9. Ask the Professor: This communication forum provides you with an opportunity to ask your professor general or
course content related questions.
10. Student Break Room: This communication forum allows for casual conversation with your classmates.
CSU Online Library
The CSU Online Library is available to support your courses and programs. The online library includes databases,
journals, e-books, and research guides. These resources are always accessible and can be reached through the library
webpage. To access the library, log into the myCSU Student Portal, and click on “CSU Online Library.” You can also
access the CSU Online Library from the “My Library” button on the course menu for each course in Blackboard.
The CSU Online Library offers several reference services. E-mail (library@columbiasouthern.edu) and telephone
(1.877.268.8046) assistance is available Monday – Thursday from 8 am to 5 pm and Friday from 8 am to 3 pm. The
library’s chat reference service, Ask a Librarian, is available 24/7; look for the chat box on the online library page.
Librarians can help you develop your research plan or assist you in finding relevant, appropriate, and timely information.
Reference requests can include customized keyword search strategies, links to articles, database help, and other
services.
LibGuides
Click here for the LibGuide for this course.
Think of a LibGuide (a Library Guide) as a mini-website to help you with your assignments. It has relevant information
such as databases, ebooks, and websites specific to your courses. If you have any questions, please reach out to your
friendly library staff.
Unit Assignments
Unit II Article Review
Critically review the article below:
To access the article below, you must first log into the myCSU Student Portal and access the ABI/INFORM Collection
database found in the CSU Online Library.
Vanderberg, A., & Capodagli, B. (2015). The “Ottawa way” thrives. Public Management, 97(6), 14-18.
In the review, be sure to include an analysis of the article. Provide details and evidence to back up your analysis from the
article. What are some of the significant points used in the article to support the premise? Why are these points significant
to the way communication affects strategic planning?
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The article review
should be a minimum of two pages in length. Content, organization, and grammar/mechanics will be evaluated.
Information about accessing the grading rubric for this assignment is provided below.
Unit III Article Review
Locate an article in the CSU Online Library that focuses on managing conflict in an organization through communication.
The article must be clearly related to the course content and have the potential to contribute significant analysis and
substantial engagement with the course topic.
BBA 2026, Organizational Communication
2
For this assignment, you will need to accurately identify the article’s premise, significant points in support of the premise,
and the significance of those points to the course and/or the field. You need to present an insightful and thorough analysis
of the article with strong arguments and evidence. Your interpretation will need to be both reasonable and compelling.
You will need to apply course concepts in your analysis.
As you write the review, be certain to analyze the type of conflict discussed in the article. Use the classifications discussed
in the Unit III Lesson (Rahim’s functional outcomes and Rahim’s dysfunctional outcomes) in your analysis. Be certain to
suggest communication techniques to manage functional conflict or, alternately, communication techniques to resolve
dysfunctional conflict.
Along with the article being reviewed, you will need to reference at least two peer-reviewed sources. Use the standard
five-paragraph format (introduction/body/conclusion). APA format should be used. The critical review should be a
minimum of two pages in length. Content, organization, and grammar/mechanics will be evaluated.
Information about accessing the grading rubric for this assignment is provided below.
Unit IV Essay
For this assignment, compare and contrast two communication techniques that can be used to improve employee trust
and engagement. Feel free to use the channels or techniques discussed in “Communication Provides Foundation for
Being a Best Place to Work” by Kathleen Skidmore-Williams—an article that is located in the Unit IV Required Reading
section—or feel free to research your own.
Your assignment should include the components below:
?
?
?
Explain why communication is essential in an organization.
Explain the ways that effective communication improves employee trust and engagement. Focus on
comparing/contrasting two types of channels or techniques (e.g., on-site meetings, employee surveys,
workshops).
Explain the types of situations where each channel or technique would be most effective. Provide examples and
facts for your audience. Avoid simply offering an opinion; rely on valid, academic research.
APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and
grammar/mechanics will be evaluated.
Information about accessing the grading rubric for this assignment is provided below.
Unit V Assignment
For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some
examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be
national or can be local to your area.
In this assignment, you will need to include the following components:
?
?
?
Provide information about the social media platform.
Provide information about the organization and its campaign.
Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything,
can the organization do to improve PR through social media?)
You will need to reference at least two academic sources. Webpages provided by a company or organization (e.g., an
“About Us” page) will be accepted for this assignment as a valid, academic source.
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment
should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.
Information about accessing the grading rubric for this assignment is provided below.
BBA 2026, Organizational Communication
3
Unit VI Case Study
For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of
your choice.
In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b) analyze the
communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy
into the current organization where you work or into a former organization where you have worked.
A. Summarize the Communication Strategy
Locate an article that discusses the communication strategies used by your chosen organization. After reading your
chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of
your chosen article, and complete the following exercise:
[Insert author’s name here] discusses how innovative communication processes have helped [insert name of the
organization here] resolve [insert issue here].
The top reason [insert author’s name here] holds that position is __________.
A second reason [insert author’s name here] holds that position is __________.
A third reason [insert author’s name here] holds that position is __________.
After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen
organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the
exercise above.)
Remember that the summary paragraph is where you will present information from the source. You will provide your
analysis and interpretation in the following section of the paper.
B. Analyze the Communication Strategy
Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four
levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on
the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.)
In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your
chosen organization, and provide potential solutions based on your research. Include ways that effective management
could help to provide a solution.
C. Explain Integration Techniques
Finally, explain how this communication strategy could be integrated into your current or former workplace.
You will need to reference at least two academic sources.
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment
should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.
The link below provides some helpful tips for writing a case study analysis:
http://college.cengage.com/business/resources/casestudies/students/writing.htm
Information about accessing the grading rubric for this assignment is provided below.
Unit VII Mini Project
For this assignment, you will research the different ways that managers and leaders use communication to guide their
organizations.
BBA 2026, Organizational Communication
4
Feel free to use the same organization you researched for the Unit VI Case Study. You are not limited to this organization,
but it may be easier to complete the assignment since you have already researched the organization in Unit VI. You can
use the same sources for both assignments, if applicable.
Find an instance where the organizational leader communicates directly with his or her employees, investors, or
customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is effective? Do you
believe that it is the same type of message that a manager would send? Why, or why not?
Remember to focus on the communication styles of both leaders and managers. Strive for an equal balance between the
two types of communication styles in your assignment.
Example: The Apple events that occur in Cupertino whenever Apple unveils a new product or service are examples of the
type of communication you should be analyzing in this assignment. During the events, CEO Tim Cook addresses an
audience of employees, investors, and the general public. Cook uses multiple channels to communicate with the
audience, including a live face-to-face discussion, live streaming of the discussion, and a recorded video. For the
assignment, you would view one of the events, analyze Cook’s message and the effectiveness of the channels, and
discuss the potential for feedback. Analyze whether or not the message is an effective example of leadership. Explain
whether or not you believe a manager could, or should, use the same types of channels to relay a message. Would it be
effective?
Note: You do not need to use Apple for this assignment. It is provided as an example only.
Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA
format should be used. The assignment should be a minimum of two pages in length, not including the title and reference
pages. Content, organization, and grammar/mechanics will be evaluated.
Information about accessing the grading rubric for this assignment is provided below.
Unit VIII Mini Project
For this assignment, you will create a communication strategy that fosters change and innovation in an organization.
Explain the context in which it occurs and the options that are available. Develop a solution that will solve the
organizational issue and meet the needs of the people involved.
Feel free to use the same organization you researched for the Unit VI and Unit VII assignments. You are not limited to this
organization, but it may be easier to complete the assignment since you have already researched it for Unit VI and/or Unit
VII. You can use the same sources for all assignments, if applicable.
In the report, you will provide a potential audience analysis, create a purposeful message, and discuss a type of channel
that you could use for feedback. Include answers to Neal’s (2010) communication questions, which are listed below:
1.
2.
3.
4.
What am I trying to achieve?
How will my audience react to what I am trying to achieve?
Will my message be resisted?
What do I know about my audience that will help me tailor my message? (p. 40)
Do not include the question/answers in a bullet or list format. Instead, integrate the responses in your paragraphs.
Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA
format should be used. The assignment should be a minimum of two pages in length. Content, organization, and
grammar/mechanics will be evaluated.
Click here to view a sample assignment.
Information about accessing the grading rubric for this assignment is provided below.
APA Guidelines
The application of the APA writing style shall be practical, functional, and appropriate to each academic level, with the
primary purpose being the documentation (citation) of sources. CSU requires that students use APA style for certain
papers and projects. Students should always carefully read and follow assignment directions and review the associated
BBA 2026, Organizational Communication
5
grading rubric when available. Students can find CSU’s Citation Guide by clicking here. This document includes examples
and sample papers and provides information on how to contact the CSU Success Center.
Grading Rubrics
This course utilizes analytic grading rubrics as tools for your professor in assigning grades for all learning activities. Each
rubric serves as a guide that communicates the expectations of the learning activity and describes the criteria for each
level of achievement. In addition, a rubric is a reference tool that lists evaluation criteria and can help you organize your
efforts to meet the requirements of that learning activity. It is imperative for you to familiarize yourself with these rubrics
because these are the primary tools your professor uses for assessing learning activities.
Rubric categories include: (1) Assessment (Written Response) and (2) Assignment. However, it is possible that not all of
the listed rubric types will be used in a single course (e.g., some courses may not have Assessments).
The Assessment (Written Response) rubric can be found embedded in a link within the directions for each Unit
Assessment. However, these rubrics will only be used when written-response questions appear within the Assessment.
Each Assignment type (e.g., article critique, case study, research paper) will have its own rubric. The Assignment rubrics
are built into Blackboard, allowing students to review them prior to beginning the Assignment and again once the
Assignment has been scored. This rubric can be accessed via the Assignment link located within the unit where it is to be
submitted. Students may also access the rubric through the course menu by selecting “Tools” and then “My Grades.”
Again, it is vitally important for you to become familiar with these rubrics because their application to your
Assessments and Assignments is the method by which your instructor assigns all grades.
Communication Forums
These are non-graded discussion forums that allow you to communicate with your professor and other students.
Participation in these discussion forums is encouraged, but not required. You can access these forums with the buttons in
the Course Menu. Instructions for subscribing/unsubscribing to these forums are provided below.
Once you have completed Unit VIII, you MUST unsubscribe from the forum; otherwise, you will continue to
receive e-mail updates from the forum. You will not be able to unsubscribe after your course end date.
Click here for instructions on how to subscribe/unsubscribe and post to the Communication Forums.
Ask the Professor
This communication forum provides you with an opportunity to ask your professor general or course content questions.
Questions may focus on Blackboard locations of online course components, textbook or course content elaboration,
additional guidance on assessment requirements, or general advice from other students.
Questions that are specific in nature, such as inquiries regarding assessment/assignment grades or personal
accommodation requests, are NOT to be posted on this forum. If you have questions, comments, or concerns of a nonpublic nature, please feel free to email your professor. Responses to your post will be addressed or emailed by the
professor within 48 hours.
Before postin …
Purchase answer to see full
attachment

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency

Order your essay today and save 15% with the discount code ESSAYHELP