A sunglasses retailer is trying to determine if there is a significant market for its merchandise in a specific mall location where it is considering opening a store. It has an active Facebook page where customers routinely visit to get coupons, and comment on the latest sunglasses offered. How can this retailer use Facebook and Facebook Insights to decide if it should open the new store?
As the product has an active Facebook page the retailer can directly ask for the opinion of the users about that location in which they are planning t
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