QUESTION :
All of the following approaches are appropriate for reducing the commitment to poorly performing new products except: a. give a bonus to the manager in charge of the new product development b. include naysayers or skeptics on the product review committee c. decouple the withdrawal decision from previous investments d. use a stopping rule developed early on e. provide negative feedback to the manager in charge of that new product development
a. give a bonus to the manager in chage of the new product development.
The idea is to reduce the commitment to poorly performing new products. So
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